Buddy Media Teams Up with comScore to Offer Social Media Analytics
Buddy Media, a company that provides Facebook Page and social media management tools to brands, is teaming up with comScore, a web and mobile data measurement company. The main goal of this partnership is to provide mutual clients improved measurement for social marketing campaigns
Mutual clients using the Buddy Media social marketing suite and comScore Social measurement service will be able to better quantify the impact of their social media efforts, accessing in-depth data on reach/frequency, demographics, online behavior and benchmarking of competitive brands. The partnership is intended to foster seamless social marketing optimization and performance measurement for mutual clients of both companies.
Linda Abraham, CMO and Executive Vice-President at comScore, said: “Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness. They have largely been designing their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximizing returns.”
Michael Lazerow, CEO of Buddy Media, said: “We have innovated in social analytics organically, via acquisition and via partnership. Our partnership with comScore, the industry leader, enables us to provide an offering unlike anything else on the market. Buddy Media clients will continue to receive our analytics in the social marketing suite for free, but now have the option to purchase a premium product that integrates comScore’s best of breed web-wide measurement service.”
It means, the combination of comScore’s panel-based insight and Buddy Media’s real-time engagement data and social software suite will make your company’s social efforts more effective, we are really excited about this!
