What We Like About The New Twitter Brand Pages
As you all know, Twitter has announced a new look on Thursday, December 8th. Along with the redesign, Twitter also followed in Google+’s and Facebook’s footsteps with the release of their new Brand Pages. Although it’s only available right now for a selected 21 companies including Coca-Cola, Dell, American Express, Nike and Disney, it’s said it will be available to the public soon.
A Brand Page will bring benefits to social media campaigns and allow brands to create a great professional-looking page. So, these are a few things on what we like about the new Twitter Brand Pages:
Intriguing Pages
The more intriguing your page, the more followers you can get! The Brand Page provide an 890x90 banner on top, which can include all the information, logo, taglines even links. At the top of the timeline, this page also includes a “promoted tweet” which can be used as a welcome message. Displaying not only just text, this “promoted tweet” area also has the capability to put a pre-expanded video or picture to drive further engagement with the customers.
Raising Awareness
Twitter Brand Pages will also impact the brand awareness. The new design will allow brands to easily differentiate between their @replies (tweets directed at the brand) and their @mentions (tweets just mentioning the brand with @username). By separating @replies and mentions, Twitter facilitates the customer service-savvy companies without interfering with the messaging, which will create interesting interactions
Instantaneous
The instantaneous of Twitter is always beneficial for the brands. Brands can spread out all the information more constantly on Twitter without annoying the people. Twitter Brand Pages are a great place for brand enthusiasts to converse and talk via hash tags. Website owners will also be able to embed a tweet onto their website, giving site visitors the ability to favorite, reply to, or retweet a tweet without even leaving the web page.
So, if you’re planning to take advantages of this new Brand Pages, do consider about how you can make the content as great and relevant as possible. Happy Tweeting!
