News    16:37    28 / 11 2011

What is the best thing thatcould possibly happen when the first women lifestyle online magazine in Indonesia celebrate its first anniversary? By gathering, sharing and shopping, of course!

FIMELA.com, the first women lifestyle online magazine in Indonesia celebrated the success of their first year. FIMELA.com held FimelaFest; an event hosted from 25 to 27 November 2011 at Grand Indonesia East Mall (Level One and Atrium) to get acquainted with their loyal fans, the Fimelova. We came to this festival that was filled with so much fun activities where everybody can interact, share, inspire, and empower each other. 

A festival themed “Three Days Women Empowerment & Lifestyle Experience” had the most important agenda of raising a social movement called Read2Share. Read2Share is an online social campaign to encourage and promote the culture and importance of reading through social media. They also hosted many educative and informative events about love & relationship, lifestyle, workshop, career, and parenting, presented in a unique, fun and entertaining way. The most interesting part is where you can find your favorite items at the indoor flea market with very affordable prices. 

Becky Tumewu, Sarah Sechan, Indy Barends, Chantal Della Concetta and Samuel Mulia were among celebrities that has successfully lightened up this amazing festival. And, a festival is not a festival without great music isn’t it? Entertainment is provided by live music performances from bands like Maliq & D’essential, Twentyfirst Night, Stereocase, Febrian and many more.

In this event, our client, Dove, together with FIMELA.com brought together a Love and Relationship talkshow called “Don’t Be Stupid: Know What’s on His Mind”,  hosted by Indy Barends on Saturday, 26 November 2011. The purpose of this event was to reveal to women about love and relationships from 3 special male guest stars’ perspective i.e. Titis Sapoetra (single), Tompi (married) and Surya Saputra (divorced). The event was very informative, entertaining, and definitely gave new and genuine insights that would open up women’s mind to better manage their relationship in the future.

Happy 1st anniversary FIMELA.com and keep up the good work!

 

Digital Marketing  News    17:47    08 / 12 2011

Buddy Media, a company that provides Facebook Page and social media management tools to brands, is teaming up with comScore, a web and mobile data measurement company. The main goal of this partnership is to provide mutual clients improved measurement for social marketing campaigns

Mutual clients using the Buddy Media social marketing suite and comScore Social measurement service will be able to better quantify the impact of their social media efforts, accessing in-depth data on reach/frequency, demographics, online behavior and benchmarking of competitive brands. The partnership is intended to foster seamless social marketing optimization and performance measurement for mutual clients of both companies.

Linda Abraham, CMO and Executive Vice-President at comScore, said: “Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness. They have largely been designing their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximizing returns.”

Michael Lazerow, CEO of Buddy Media, said: “We have innovated in social analytics organically, via acquisition and via partnership. Our partnership with comScore, the industry leader, enables us to provide an offering unlike anything else on the market. Buddy Media clients will continue to receive our analytics in the social marketing suite for free, but now have the option to purchase a premium product that integrates comScore’s best of breed web-wide measurement service.”

It means, the combination of comScore’s panel-based insight and Buddy Media’s real-time engagement data and social software suite will make your company’s social efforts more effective, we are really excited about this!