People
10:20 11 / 01 2012
Interview with S. Arief Rakhmadani – The New Strategy Director of Magnivate Group
It gives us great pleasure to inform you that Syamsul Arief Rakhmadani a.k.a Arief is now our new Strategy Director. Graduated from Monash University, Arief has a broad experience in the field of Public Relations, Content Development, Social Media and Digital Marketing. We are very excited to have him with us, so let us get to know him a little bit closer.
Magnivate: Hello Arief, congratulations for your new position as the new Strategy Director of Magnivate Group! Please tell us a bit about your background and how it has prepared you for this role?
Arief: I’ve been in the PR digital industry for the last 8 years. Almost five or six years ago, I started to see the trend that people were moving into the digital realm, people started to blog more, and there’s a lot of social networking going on. Then I moved to a company called Edelman, there’s where I learned a lot about PR, I learned a lot about how digital marketing being shaped and help the brand in communicating with their customers. Because of social media existence, people nowadays have begun to say whatever they want to the brand and brands have to be able to listen to them and involve them in some of the business processes.
Magnivate: Give us an idea of why this role was created?
Arief: I met Kevin (CEO of Magnivate Group) 3 years ago, and I was amazed because he’s young, energetic and brilliant. I looked at the Magnivate’s portfolio and it’s absolutely brilliant. There’s a division called Magnivate Touch which handles the social media and how social media can function as the digital marketing and also the digital PR. The social media and digital marketing in Indonesia are starting to step up their game. There have to be a continuity in the strategy behind it that we can implement somewhere on the future campaign. I think that’s why the role was created.
Magnivate: What do you think about Magnivate? And what made you decide to take this role?
Arief: I already knew about Magnivate for a long time, Magnivate has always been connected with young people, brilliant minds, enthusiasm and I think I will fit to the company, not that I’m young but the philosophy and the work ethics are something that I can relate to.
Magnivate: As the new Strategy Director, what are the key areas you would like to push forward as a priority?
Arief: The thing about digital and social media marketing or whatever you call it, is how you bring the brand to the heart of the customers. There are companies that are already digital savvy but they only do it in the marketing department which I think it needs to go deeper. Social media business have become more and more adaptable to the brand in Indonesia and I think a brand has to realize that social media is not just some communication medium but also something that has to be seamlessly delivered with their business process.
Magnivate: Okay enough with the serious stuff! What do you do in your free time?
Arief: I like photography, so I usually go someplace i can take pictures of people. I love to hangout with my friends and family. I’m also a movie-buff, so I usually go to the cinema or watch my DVD collections. But mostly, I spend my time in front of computer Tweet-ing, Facebook-ing and doing those kind of things.
Magnivate: Coffee or Tea?
Arief: Coffee of course.
Magnivate: Favorite Music?
Arief: Coldplay is my favorite band. I like a lot of genre but I’m currently into Jay-Z, Kanye West and Hip-Hop music. For the old stuff, I like Bon Jovi, Scorpions, now you know how old I am, hahaa!
Magnivate: Last but not least, if you weren’t a Strategy Director, what else could you see yourself doing to make a living?
Arief: A Chef, I really like cooking! I do cook in my spare time and I used to work in restaurant before, If I’m not a Strategy Director, probably I’ll become a Chef.
Magnivate: Thank you Arief, for the time to talk with us and welcome to the family!
Arief: Thank you!
We are so sure that Arief is up for a challenge to take Magnivate to a whole new level. So, if you see him around the office, make sure that you give him a warm welcome!
People
16:17 05 / 01 2012
It’s such a joy to have some new people in the company who share and live the same passion. Welcome abroad, we’re glad you’ve joined the team!
Devany, 22
Diploma - Art Institute of Vancover Canada
Why are you interested in working for Magnivate?
Other than the fact that it’s currently one of the leading digital agencies in Indonesia, I find that Magnivate has the most fun. I’ve always wanted to find work that is play, and I’m very happy to find it here in this company.
Dhita, 25
Advertising - The London School of PR
According to you, what is digital marketing?
Digital marketing is a marketing strategy used commonly nowadays due to the massive technological progress in our society. Digital technology use mainly internet, social media, digital display advertising and digital media as means of communication. That’s as far as my knowledge knows about digital marketing, therefore I want to learn more about it from Magnivate.
Soma, 26
Psychology - Atmajaya University, Jakarta
What do you like the most about your job?
Beside i get the chance to write, this job and the people around it keep me in touch with the ever evolving digital world.
Tiwi, 26
Public Relations - Padjajaran University
How do you feel when you’re working in Magnivate?
It`s been 2 weeks since i start working at Magnivate but already feels like HOME. It’s a nice group of gorgeous people to work with, so grateful.
Lydia, 23
Visual Comm. Design - Trisakti University
What do you think will be your biggest contribution to Magnivate?
As an account executive, the biggest contribution that I can give to Magnivate is supporting clients as well. A good account executive should know how to respect clients confidentially and serve each client with both competence and professional grace.
Alin, 22
IT Business Management - Telkom Institute of Management
Where will Magnivate be in 5 years from now?
Nobody will be asking “what is it?” when I mention “Magnivate”.
Egin, 24
Chinese Literature – Binus University
Please describe Magnivate in 3 words!
Smart, creative, awesome!
People
18:50 15 / 12 2011
An Interview with Chandra Wijaya – Managing Director of Magnivate Group
We would like to introduce you to our Managing director, Chandra Wijaya. Please enjoy the interview. 
Magnivate: Please tell us a bit about your background? What did you do before, and can you explain about your role here?
Chandra: I came from Yogyakarta and I grew up mostly there. I was a working student majored in communication at this particular university in Yogyakarta. Back then, I was an announcer and also a producer in one of the radio stations in that town. Three years ago I moved to Jakarta because my friend offered me a job as an Account Executive in advertising agency, and voila! here I am. My current role right now is Managing Director, someone who is responsible for everything that happen in this company. And I also have partners who work together with me.
Magnivate: What is exciting about Magnivate? Why is this a great place for someone to grow career?
Chandra: When you work in a high-end company some people may like the work, but for me the most important thing is the people. In this company, we have great people to work and have fun with. Magnivate is a new world, a creative digital industry and you surely can learn a lot of things here. This company is the most growing full-service digital agency, you will learn to use Facebook or Twitter or any social media platform into a whole new level in your daily life because you are the one who design and create it, so fun.
Magnivate: What do you like the most about your job?
Chandra: What I like the most about my job is because there’s no actual job description in my role, so I can be flexible about which part should I grow with. I learned a lot in this company. I learned how to manage people, I learned how to manage my own work, and even I learned how to manage the cash flow. The best part is you can create things. I personally like to design stuff like creating the system and the rules, so when you become a managing director you will face those kind of things. It’s a great role and it’s a great place to improve yourself.
Magnivate: What is the biggest challenge are you facing right now?
Chandra: The biggest challenge I’m facing right now is to discipline myself. I need to motivate and manage my work and myself everyday and never stop to learn especially in leadership because, learning to be a leader is a rocky process. Probably that’s my biggest challenge.
Magnivate: What do you do to refresh your mind outside of work?
Chandra: Take a leave! hahaha! Well mostly doing what I like. I like to travel, I like music, I like movies, I like games, I like to meet new people, most of all I’ll just do my hobbies just like any other people does.
Magnivate: Please tell us something interesting about you that most people don’t know?
Chandra: I’m actually like a wide open book so that people can read me easily. Although I consider myself as a thick one you can still read me easily even though you need quite some time to do it. The more you hang with me, the more you know me. And I think what people don’t know about me is…. I’m a soft-hearted kind of guy, hahaa!
Thanks so much, Chandra for answering our questions!
